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突圍Breakthrough

2026年的建陶行業(yè)，正步入存量博弈的深度調(diào)整期。同質(zhì)化競(jìng)爭(zhēng)加劇、終端盈利承壓、消費(fèi)需求持續(xù)迭代，對(duì)所有終端經(jīng)營(yíng)者而言，守住基本盤是底線，找到差異化增長(zhǎng)路徑是破局關(guān)鍵，實(shí)現(xiàn)長(zhǎng)期穩(wěn)健發(fā)展才是終極考驗(yàn)。

9月3日—4日，獅王瓷磚以「內(nèi)卷之下·突圍之道」為主題，2028未來美學(xué)館發(fā)布暨秋季經(jīng)銷商峰會(huì)于獅王瓷磚總部圓滿舉辦。獅王瓷磚董事長(zhǎng)劉寶、品牌銷售公司總經(jīng)理王軍攜核心管理團(tuán)隊(duì)，與全國(guó)經(jīng)銷商伙伴齊聚一堂，圍繞終端升級(jí)、產(chǎn)品迭代、渠道運(yùn)營(yíng)深度交流，在行業(yè)調(diào)整周期中探尋突圍增長(zhǎng)的確定性答案。

From September 3rd to 4th, Lion King Ceramics hosted the 2028 Future Gallery Launch & Autumn Dealer Summit themed "Breakthrough Strategy Amid Cutthroat Competition". Chairman Liu Bao, General Manager Wang Jun and the management team met dealers nationwide. They exchanged views on terminal upgrading, product iteration and channel operation, seeking growth breakthroughs amid industry adjustment.

峰會(huì)現(xiàn)場(chǎng)，董事長(zhǎng)劉寶明確了下一階段核心方向：堅(jiān)持以品質(zhì)為根基，以終端升級(jí)為抓手，以產(chǎn)品創(chuàng)新為驅(qū)動(dòng)，走差異化、價(jià)值化發(fā)展路徑。越是行業(yè)調(diào)整期，越要沉下心打磨終端能力、夯實(shí)產(chǎn)品優(yōu)勢(shì)，為用戶創(chuàng)造價(jià)值，為伙伴筑牢底盤。

At the summit, Chairman Liu Bao clarified the core direction for the next stage: take quality as the foundation, terminal upgrading as the starting point and product innovation as the driving force to pursue differentiated and value-oriented development. Amid industry adjustment, we must steadily improve terminal capabilities and strengthen product advantages, create value for consumers and consolidate the foundation for partners.

01

LION KING CERAMICS

產(chǎn)品硬核支撐 以差異化打開增長(zhǎng)空間

終端升級(jí)的根基，始終是產(chǎn)品力

獅王瓷磚2026秋季新品發(fā)布現(xiàn)場(chǎng)

終端升級(jí)的根基，始終是產(chǎn)品力。本次峰會(huì)現(xiàn)場(chǎng)，獅王瓷磚全新高值產(chǎn)品矩陣集中亮相，以差異化工藝與質(zhì)感打造終端盈利新抓手。糖果釉、云脈石&花片 、莫奈干粒、數(shù)碼模具木紋磚四大系列新品悉數(shù)登場(chǎng)，搭配厚坯金絲絨等高值產(chǎn)品，配套主磚 + 花片 + 模具一體化空間美學(xué)搭配方案，形成覆蓋全場(chǎng)景的系統(tǒng)化產(chǎn)品梯隊(duì)，實(shí)現(xiàn)從單品銷售到空間價(jià)值輸出的升級(jí)。

Product strength lays the foundation for terminal upgrading. At this summit, Lion King Ceramics unveiled its brand-new high-value product matrix. Differentiated craftsmanship and textures create new profit drivers for terminals. Four new collections including Candy Glaze, Yunmai Stone S Series, Monet Grain and Digitally Molded Wood-look Tiles, together with high-value products such as Thick-body Velvet, support integrated spatial matching solutions of main tiles, decorative tiles and molded tiles. A systematic full-scenario product lineup helps terminals shift from single-product sales to spatial value delivery.

活動(dòng)現(xiàn)場(chǎng)

峰會(huì)上，品牌銷售公司總經(jīng)理王軍重磅發(fā)布2028未來美學(xué)館戰(zhàn)略，以「價(jià)值創(chuàng)新·擇高而立」為核心，深度解讀1345產(chǎn)品結(jié)構(gòu)體系與終端運(yùn)營(yíng)打法，清晰呈現(xiàn)轉(zhuǎn)型落地路徑。

At the summit, Wang Jun, General Manager of the Brand Sales Company, officially launched the 2028 Future Gallery Strategy. Centered on "Value Innovation, Strive For Excellence", he thoroughly interpreted the 1345 product structure system and terminal operation strategies, and clarified the implementation path of transformation. In the terminal operation session, the headquarters reviewed online achievements and analyzed benchmark cases, releasing full-link support and agency operation policies to deliver replicable customer acquisition methods to terminals. During the industry summit dialogue, outstanding dealers and the headquarters team exchanged ideas face to face to tackle operational challenges.

終端運(yùn)營(yíng)板塊，總部客服服務(wù)部負(fù)責(zé)人復(fù)盤線上成果、拆解標(biāo)桿案例，發(fā)布全鏈路幫扶與代運(yùn)營(yíng)政策，把可復(fù)用的獲客方法直接交付終端。行業(yè)高峰對(duì)話上，優(yōu)秀經(jīng)銷商與總部團(tuán)隊(duì)同臺(tái)交流，直面痛點(diǎn)、碰撞思路。

 In the terminal operation session, the headquarters reviewed online achievements and analyzed benchmark cases, releasing full-link support and agency operation policies to deliver replicable customer acquisition methods to terminals. During the industry summit dialogue, outstanding dealers and the headquarters team exchanged ideas face to face to tackle operational challenges.

LION KING CERAMICS

總部展廳設(shè)置產(chǎn)品體驗(yàn)區(qū)，直觀呈現(xiàn)性能優(yōu)勢(shì)；同步開啟的抖音直播大賽、朋友圈打卡活動(dòng)，實(shí)現(xiàn)線下內(nèi)容線上裂變?，F(xiàn)場(chǎng)選品訂貨氛圍熱烈，訂單持續(xù)攀升，印證了經(jīng)銷商對(duì)新品價(jià)值的高度認(rèn)可。當(dāng)晚，「星空煙花音樂節(jié)」答謝晚宴溫情啟幕，全體伙伴圍坐暢敘，凝聚同心同行的發(fā)展共識(shí)。

The headquarters showroom sets up a product experience area to intuitively demonstrate product performance advantages. Meanwhile, the Douyin Live Contest and Moments Check-in Campaign are launched to realize online communication and fission of offline content. The venue saw a vigorous atmosphere for product selection and ordering with rising orders, which fully proves dealers' high recognition of the new products. In the evening, the appreciation dinner "Starry Sky & Fireworks Music Festival" kicked off warmly. All partners gathered for in-depth communication and reached a consensus on joint development.

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LION KING CERAMICS

終端向下落地

重構(gòu)門店價(jià)值邏輯

空間方案 + 場(chǎng)景體驗(yàn) + 定制服務(wù)

活動(dòng)現(xiàn)場(chǎng)| 獅王瓷磚2028未來美學(xué)館開業(yè)現(xiàn)場(chǎng)

本次峰會(huì)核心落點(diǎn)為終端店面形態(tài)全面升級(jí)。存量博弈之下，門店已從單一交易場(chǎng)所升級(jí)為品牌價(jià)值、產(chǎn)品體驗(yàn)、服務(wù)能力的綜合觸點(diǎn)。峰會(huì)的首站落地，正是9月3日下午于山東省濟(jì)南市黃臺(tái)家居廣場(chǎng)-獅王瓷磚2028未來美學(xué)館濟(jì)南站正式啟幕的開業(yè)盛典。這座800㎡星級(jí)標(biāo)桿展廳于陶博會(huì)同期開業(yè)，嚴(yán)格遵循2028終端標(biāo)準(zhǔn)打造，以用戶體驗(yàn)重構(gòu)展陳動(dòng)線，全展廳開放自由品鑒，到訪嘉賓可沉浸式感受星級(jí)展廳美學(xué)與四大新品的工藝細(xì)節(jié)，推動(dòng)門店向「空間方案+場(chǎng)景體驗(yàn)+定制服務(wù)」轉(zhuǎn)型。

The core focus of this summit lies in the comprehensive upgrading of terminal store formats. Amid stock market competition, physical stores have evolved from simple trading venues into comprehensive touchpoints for brand value, product experience and service capabilities.

The first stop of the summit officially kicks off with the opening ceremony of Lion King Ceramics 2028 Future Aesthetics Pavilion Jinan Station, located at Huangtai Home Plaza, Jinan City, Shandong Province, on the afternoon of September 3rd.

Launched concurrently with the Ceramics Fair, this 800㎡ star-level benchmark showroom is built in strict accordance with the 2028 terminal standards. It restructures the exhibition circulation based on user experience and opens fully for on-site

9月4號(hào)下午，獅王瓷磚總部舉辦「內(nèi)卷之下·突圍之道」經(jīng)銷商論壇，定向邀約全國(guó)核心經(jīng)銷商伙伴齊聚總部。論壇特邀鄭海洋、高升、李強(qiáng)、張志遠(yuǎn)、王軍五位優(yōu)秀的經(jīng)銷商伙伴，圍繞產(chǎn)品矩陣、渠道匹配、場(chǎng)景營(yíng)銷、終端賦能新打法四大維度展開深度對(duì)話，聚焦四大新品落地轉(zhuǎn)化、多渠道協(xié)同增量、場(chǎng)景化體驗(yàn)驅(qū)動(dòng)成交、全鏈路幫扶運(yùn)營(yíng)等核心議題，將可復(fù)用的實(shí)戰(zhàn)方法直接交付終端。

"On the same day as the opening ceremony on September 3, Lion King Ceramics headquarters will host the "Breaking Through Amidst Involution" 2028 Future Aesthetics Museum & 2026 Autumn Dealer Summit, inviting core dealer partners nationwide to gather at the headquarters. The forum focuses on four key dimensions: product matrix, channel matching, scenario-based marketing, and terminal empowerment new tactics. Core topics include the implementation of the four new product series, multi-channel collaborative growth, conversion driven by scenario-based experiences, and full-chain support and operation services—delivering actionable, replicable methods directly to terminals."

LION KING 

CERAMICS

從空間布局、產(chǎn)品搭配到服務(wù)流程，整套標(biāo)準(zhǔn)化可復(fù)制體系為全國(guó)終端煥新提供清晰參照。

From spatial layout and product matching to service procedures, the complete standardized and replicable system provides a clear model for national terminal upgrading. 

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LION KING CERAMICS

價(jià)值向上凝聚

攜手伙伴共生共贏

變局之中，越要堅(jiān)定長(zhǎng)期主義

活動(dòng)現(xiàn)場(chǎng)

越是變局之中，越要堅(jiān)定長(zhǎng)期主義；越是不確定中，越要選擇有系統(tǒng)支撐、有清晰方向的品牌同行。

 Amid industry changes, we must adhere to long-termism. In an uncertain market, partners should choose brands with systematic support and clear development directions.

回望行業(yè)每一輪周期調(diào)整，挑戰(zhàn)中始終蘊(yùn)藏著升級(jí)機(jī)遇。面對(duì)存量博弈，獅王瓷磚選擇主動(dòng)破局，以統(tǒng)一戰(zhàn)略凝聚共識(shí)，以標(biāo)準(zhǔn)樣板賦能終端，以差異產(chǎn)品筑牢根基。

Looking back on every cyclical adjustment of the industry, opportunities for upgrading always lie amid challenges. Faced with stock competition, Lion King Ceramics takes the initiative to seek breakthroughs. It unites partners through unified strategies, empowers terminals with standardized models, and consolidates its foundation via differentiated products.

內(nèi)卷之下，唯破局者進(jìn)；存量博弈，唯創(chuàng)新者勝。以樣板立標(biāo)準(zhǔn)，以創(chuàng)新謀長(zhǎng)遠(yuǎn)。 站在行業(yè)關(guān)鍵節(jié)點(diǎn)，獅王瓷磚在此攜手全國(guó)經(jīng)銷商伙伴，以長(zhǎng)期主義定力深耕市場(chǎng)，依托產(chǎn)品、終端、運(yùn)營(yíng)多重優(yōu)勢(shì)，在行業(yè)調(diào)整浪潮中穩(wěn)步前行，共拓高質(zhì)量發(fā)展全新局面。獅王瓷磚2028未來美學(xué)館發(fā)布暨2026秋季經(jīng)銷商峰會(huì)已圓滿落幕，讓我們?cè)谛碌恼鞒坦哺百|(zhì)感人居新程。