日韩黄色免费,秋霞最新岛国,9999色草,啪啪无码视频中文字幕,国产成人另类一区二区,中文字幕AV自拍,不卡无毛特黄视频,中文字幕人妻久久不卡,久久色欲伊人久久

    2012，是困難的一年，但機(jī)遇與挑戰(zhàn)并存。

    2012 A Difficult Year Full of Challenges but also opportunities

    今年，中國國內(nèi)終于感受到了全球經(jīng)濟(jì)放緩所帶來的影響。受到大部分公司出口額的下降，以及歐盟國高關(guān)稅的影響等等的其他各種原因明顯地影響著整個(gè)陶瓷行業(yè)，迫使制造廠家將產(chǎn)品銷售到中國大陸——一個(gè)在全球其余地方都冷清而它仍然火熱的市場(chǎng)。這樣的情況讓中國國內(nèi)市場(chǎng)競(jìng)爭非常激烈，“價(jià)格戰(zhàn)”的出現(xiàn)亦在所難免。

    China finally felt the effect of the world wide slow economy this year. Lower exports by most companies and higher duties by the European community among other things affected definitely the industry and forced the manufacturers to sell the goods in mainland China, a still somewhat hot market while the rest of the world is cold. This made the domestic market extremely competitive and as always when things like this happen: “A Price War” started in the Country.

    很多公司處于求生存的狀態(tài)，更有不少企業(yè)不得不關(guān)閉或者出售給規(guī)模更大或資金實(shí)力更強(qiáng)的公司。

    Many companies were or still are on survival mode, many others had to close or were sold to bigger companies or companies with bigger pockets.

    但就如達(dá)爾文先生最著名的一個(gè)語錄所說：“能生存下來的并不是最強(qiáng)大的或最聰明的物種（企業(yè)），而是那個(gè)最能夠適應(yīng)環(huán)境變化的物種（企業(yè)）。”

    But like Mr Darwin said in one of his most famous quotes: “It is not the strongest of the companies that will survive, nor the most intelligent, it will be the one that are more adaptable to the change”

    下面，我以我的角度做一個(gè)總結(jié)，希望能讓你對(duì)整個(gè)行業(yè)的現(xiàn)狀有一個(gè)了解，以及為提升我們的行業(yè)并往正確方向發(fā)展所需要作出的改變。

    As a sub-sector of the home decorative products industry, the ceramic industry has kept a low profile in China, but now its status in the overall decorative market is gradually rising. Even with the pressure from environmental regulations, fierce market competitions by the shift of selling most production in China and rising RMB have not put off the vitality of the Chinese ceramic industry.

    中國陶瓷行業(yè)現(xiàn)狀與回顧

    China Ceramic Industry Status and Review

    作為家居裝飾材料的一部分，陶瓷在中國一直屬于低關(guān)注行業(yè)，但現(xiàn)在它在整個(gè)裝飾材料市場(chǎng)中的地位在逐漸提升。即使面臨各種環(huán)境法律法規(guī)的壓力、轉(zhuǎn)移產(chǎn)能銷售帶來激烈的市場(chǎng)競(jìng)爭以及人民幣升值，都沒有減弱中國陶瓷行業(yè)的活力。

    As a sub-sector of the home decorative products industry, the ceramic industry has kept a low profile in China, but now its status in the overall decorative market is gradually rising. Even with the pressure from environmental regulations, fierce market competitions by the shift of selling most production in China and rising RMB have not put off the vitality of the Chinese ceramic industry.

    管理的質(zhì)量需要提升

    Management quality needs be improved

    20世紀(jì)90年代后期以來，中國國內(nèi)市場(chǎng)與國際出口市場(chǎng)的蓬勃發(fā)展，成長了一些大規(guī)模的陶瓷企業(yè)，相應(yīng)的在這些企業(yè)中又催生了一大批陶瓷行業(yè)的專業(yè)人才。

    陶瓷行業(yè)需要提高自身從業(yè)人員的素質(zhì)，我個(gè)人的意見是我們可以從其他成功的行業(yè)引進(jìn)人才。

    Since the late 1990s, the booming domestic and international demand for ceramics had led to the development of some large scale ceramic companies, which in turn had given birth to some ceramic professional talents in the ceramic industry.

    陶瓷行業(yè)需要提高自身從業(yè)人員的素質(zhì)，我個(gè)人的意見是我們可以從其他成功的行業(yè)引進(jìn)人才。

    The ceramic industry needs to enhance its own staffing quality, by recruiting management talents from other successful industries in my personal opinion.

    據(jù)說，在中國陶瓷行業(yè)里面仍然有許多家族企業(yè)，繁雜的裙帶關(guān)系無疑將制約這些公司的長遠(yuǎn)發(fā)展。雖然有些家族企業(yè)開始認(rèn)可職業(yè)經(jīng)理人的重要性，但他們?nèi)匀蝗狈?duì)職業(yè)經(jīng)理人的充分信任。整個(gè)管理層被老板免除的情況在這個(gè)行業(yè)中并不少見，問題的關(guān)鍵不在于是否家族企業(yè)，而在于企業(yè)主是否擁有現(xiàn)代管理的意識(shí)和方法，并將其運(yùn)用在企業(yè)管理中去。

    Having said that, there are still many family-run companies in the Chinese ceramic industry, and the widespread nepotism among these companies will no doubt put a constraint on their long term development of the companies. Although some family-run companies are starting to appreciate the importance of professional managers, the trust between them is still lacking. It is not unusual to see an entire management being removed by the boss in this industry. The key to this issue is probably not about whether a company is family-run or not, but about whether the owner has the awareness to employ modern management philosophies and methodologies to manage the business.

    我對(duì)此的評(píng)論是：“如果你堅(jiān)持做一樣事情，你會(huì)得到相應(yīng)一樣的結(jié)果。（寓意種花得花種果得果）”

    My quote and comment here is: “If you keep doing the same you will be getting the same results.”

    生產(chǎn)技術(shù)需要提高

    China needs to step up their Advanced production techniques

    發(fā)展至今，中國瓷磚的生產(chǎn)已經(jīng)具備相當(dāng)?shù)默F(xiàn)代化和工業(yè)化水平，生產(chǎn)自動(dòng)化的程度也越來越高，盡管不同省份地區(qū)、不同的公司在企業(yè)管理與公司文化之間存在差異，但生產(chǎn)技術(shù)的應(yīng)用和工藝過程基本一樣。這就不可避免地導(dǎo)致產(chǎn)品風(fēng)格同質(zhì)化，市場(chǎng)上產(chǎn)品量很大，但產(chǎn)品之間的差異化程度非常非常低。產(chǎn)品量大的好處是讓中國出口的瓷磚擁有價(jià)格優(yōu)勢(shì)，但這也在很大程度上，招致一些國家（例如：歐盟、巴西、印度等）的反傾銷訴訟。許多中國陶瓷產(chǎn)品為國外品牌貼牌OEM生產(chǎn)，并沒原產(chǎn)地標(biāo)簽。所以，許多中國消費(fèi)者或許不知道，他們家中鋪貼的所謂進(jìn)口瓷磚可能是“中國制造”，而不是意大利制造。

    China's ceramic production today has been quite modernized and industrialized, and the extent of automation is also increasing, despite management practices and company cultures may differ between different provinces, the use of technologies and production processes are quite similar among companies. This has inevitably led to homogeneity between product styles, with very high volume but very, very low differentiation products in the market. The high volume could certainly give pricing advantages to ceramics exports from China, but they've also attracted a considerable level of anti-dumping criticism from other countries (European Community, Brazil, India as examples). Many Chinese ceramics are sold as OEM products for foreign brands with no origin labels. Many Chinese consumers would probably find that their supposed to be imported tile that they installed at home was actually "Made in China" and not in Italy.

    隨著陶瓷企業(yè)不斷發(fā)展進(jìn)步，如今他們的工藝已經(jīng)相當(dāng)?shù)睾昧?，在?shù)碼噴墨設(shè)備的帶動(dòng)下，中國與國外的差距在不斷縮小，但是中國陶瓷行業(yè)仍然缺乏品牌意識(shí)和營銷思路。

    While the manufacturing processes are quite good now and getting better, and the gap is getting somewhat closer with the help of digital printing machines the Chinese ceramic industry is still lacking a branding and marketing mentality.

    全球20個(gè)瓷磚進(jìn)口國排名 TOP IMPORTING COUNTRIES

    豎列：國家順序：1、美國，2、沙特阿拉伯，3、法國，其次是德國、南韓、阿聯(lián)酋、英國、伊拉克、以色列、俄羅斯、希臘、尼日尼亞、泰國、澳大利亞、加拿大、比利時(shí)+盧森堡、羅馬尼亞、菲律賓、科威特、意大利

    TOTAL=合計(jì)WORLD TOTAL全球合計(jì)總數(shù)

    表格底部注釋：2009年，20個(gè)瓷磚主要進(jìn)口國占了全球瓷磚進(jìn)口量的52.4%,以及全球瓷磚消耗量的10.8%。

    橫列：單位：百萬平方米

    前面五列：2005-2009年 5年數(shù)據(jù)

    最后三列：2009年占國內(nèi)瓷磚消耗比例、2009年占全球瓷磚進(jìn)口比例、2008-2009年進(jìn)口量的同比

    全球20個(gè)瓷磚進(jìn)口國排名 TOP IMPORTING COUNTRIES

    豎列：國家順序分別是第一：中國，第二：意大利、第三：西班牙，其次是土耳其、巴西、墨西哥、伊朗、泰國、波蘭、葡萄牙、阿聯(lián)酋、越南、埃及、馬來西亞、德國。

    TOTAL=合計(jì)

    WORLD TOTAL全球合計(jì)總數(shù)

    橫列：單位：百萬平方米

    前面五列：2005-2009年 5年數(shù)據(jù)

    最后三列：2009年占全球瓷磚消耗比例、2009年占全球瓷磚出口比例、2008-2009年出口量的同比
表格底部注釋：2009年，15個(gè)主要瓷磚出口國占了全球瓷磚出口量的89.9%，全球瓷磚消耗量的18.3%。

    可喜的是，一些企業(yè)已經(jīng)意識(shí)到國際化管理和創(chuàng)新的重要性，并開始去嘗試新的管理和運(yùn)作模式，有時(shí)會(huì)還會(huì)在意大利或西班牙技術(shù)人員的幫助下，去改進(jìn)產(chǎn)品的開發(fā)、設(shè)計(jì)，改善工作的方法。

    On a positive note, some companies have now realized the importance of international management and innovation and begun to pilot new management and operational models and sometimes get help of Italian or Spanish technicians to make improvements in product development, design or different working methods.

    創(chuàng)新思維和設(shè)計(jì)理念還比較薄弱

    Innovative thinking and design still weaknesses

    國內(nèi)裝飾材料市場(chǎng)中，產(chǎn)品抄襲仍然泛濫。許多中國陶瓷企業(yè)對(duì)于產(chǎn)品的抄襲非常在行、非?？焖?，這也是為什么中國陶企人員在一些國際性的貿(mào)易展覽會(huì)中不受歡迎的原因。雖然中國的陶瓷企業(yè)能做出很好的仿制產(chǎn)品，但他們很多都缺乏理念創(chuàng)新和產(chǎn)品設(shè)計(jì)能力。

    Copycat products are rampant in the decorative product industry of China. Many Chinese ceramic companies are very good and quick at copying products, and this is the reason why Chinese ceramic representatives are not very welcomed at some international trade fairs. While Chinese companies can make really good copycat products, many of them are short at innovative ideas and design works.

    只要某個(gè)產(chǎn)品暢銷國內(nèi)市場(chǎng)，很快其他公司就會(huì)去跟隨并推出他們自己的仿制版本。目前，行業(yè)上只有屈指可數(shù)的公司做到產(chǎn)品原創(chuàng)和創(chuàng)新，其他的都是模仿抄襲。

    It only takes one good product that is selling well in the domestic market and most companies will follow and make their copycat version. There are only a handful of companies that are somewhat original and innovative, the rest are just followers.

    環(huán)境污染問題

    Pollution issues

    相比家具、照明等其他裝飾材料，中國的陶瓷行業(yè)在已經(jīng)異常激烈的市場(chǎng)競(jìng)爭中，面臨更多的環(huán)境壓力與爭議。中央政府新推出的節(jié)能措施，毫無疑問的對(duì)大多數(shù)省份的陶瓷生產(chǎn)企業(yè)帶來說更嚴(yán)格的環(huán)境要求。環(huán)境問題的妥善解決不僅關(guān)系到陶瓷企業(yè)的生存以及當(dāng)?shù)氐沫h(huán)境資源，還是衡量一個(gè)企業(yè)社會(huì)責(zé)任的表現(xiàn)。

    Compared to other decorative products such as furniture and lighting, the Chinese ceramic industry is now facing more environmental pressure and controversies in an already competitive market. The newly introduced energy efficiency measures by the central government will no doubt lead to more stringent environmental requirements on ceramic companies in most provinces. Whether environmental issues can be properly solved is not only the key to a ceramic company's compatibility with its local environment and resources, but also an important measure of a company's social responsibility in the community.

    產(chǎn)業(yè)集中程度低

    Low industry concentration

    提升與整合也意味著機(jī)遇與前景的到來，對(duì)于那些想建立自有品牌的裝飾材料企業(yè)、或是那些早期得益于資本市場(chǎng)蓬勃發(fā)展的先行企業(yè)，他們當(dāng)然有潛力去做大做強(qiáng)。由于省際之間陶瓷產(chǎn)業(yè)的遷移和重整，加上地方陶瓷品牌的崛起，無疑會(huì)加劇一些區(qū)域市場(chǎng)的激烈競(jìng)爭。盡管這些品牌有不同的市場(chǎng)定位與目標(biāo)客戶，但地方品牌數(shù)量的激增，在不久的將來可能會(huì)對(duì)中國陶瓷行業(yè)帶來顯著的沖擊。

    The need for improvements and consolidations can also mean opportunities and prospects. For those decorative product companies which are trying to build their brands, or those first movers which have benefited from the booming capital markets, they certainly have the potential to become bigger and stronger. The relocation and restructuring of provincial ceramic industries and the rise of regional brands will no doubt intensify market competition in certain regional markets. Despite their differences in brand positioning and target customers, the surge in regional brands is likely to bring significant impacts to the Chinese ceramic industry in the near future.

    市場(chǎng)營銷推廣

    Marketing

    中國陶瓷企業(yè)也應(yīng)該注重市場(chǎng)營銷的創(chuàng)新。要意識(shí)到，市場(chǎng)營銷推廣不只是規(guī)劃一項(xiàng)活動(dòng)或一個(gè)事件。我到不同的地方，看到的是所有陶瓷企業(yè)都在做幾乎一樣的活動(dòng)，規(guī)模有些大有些小，這取決于投入的資金，但無論活動(dòng)規(guī)模的大小最終的結(jié)果看起來都一樣。企業(yè)應(yīng)該經(jīng)常地動(dòng)員他們的策劃人員，去思考具創(chuàng)新性的市場(chǎng)營銷推廣方案。

    Chinese ceramic companies should also pay attention to marketing innovation. The marketing awareness is not about planning a single campaign or event. Everywhere I go I see the exact same being done by all the companies, some more and some less depending on the money they want to invest in marketing but at the end it all ends up looking the same or done in the same way. The companies should be mobilizing all their organizational personnel to achieve marketing innovations all the time.

    希望能在幾年后我回到美國之前能看到，“中國創(chuàng)造”的口號(hào)替代“中國制造”，人們往往將中國產(chǎn)品與“廉價(jià)”、“抄襲”、“缺乏新意”聯(lián)系在一起，哪怕一個(gè)好的產(chǎn)品，卻被認(rèn)為是某個(gè)國際品牌所設(shè)計(jì)的、所制作的。

    I hope I get to see before I move back to USA a few years from now slogans like "Created in China" instead of the typical "Made in China" that people associate with “Cheap”, “Copy”, “Not innovative” and if it is good, it is a design made for and made by or designed by an international brand.

    我知道中國有很多很優(yōu)秀的設(shè)計(jì)師，這個(gè)國度確實(shí)也有能力去培養(yǎng)更多好的設(shè)計(jì)師；但不幸的是，這些設(shè)計(jì)師大都沒有關(guān)注陶瓷行業(yè)，或許瓷磚空間設(shè)計(jì)上會(huì)有，但瓷磚產(chǎn)品設(shè)計(jì)則沒有。

    I know there are very good designers in China and that the country is capable of making this happen; unfortunately most of these designers are not focused in ceramics; Maybe Ceramic application yes, but not ceramic design.

    我知道中國國內(nèi)有很多有才之士，他們的作品非常好，但老板們更喜歡意大利的設(shè)計(jì)而對(duì)這些國內(nèi)設(shè)計(jì)師不感冒、不信任。

    I know that there is capable personnel, I have seen them do things well or nice, but there is no motivation or trust from the big bosses that prefer the Italian made designs.

    總結(jié)

    Conclusion

    陶瓷行業(yè)或許不是一個(gè)典型的朝陽產(chǎn)業(yè)，但它未來仍然具有廣大的發(fā)展前景。中國國內(nèi)整體經(jīng)濟(jì)發(fā)展和房地產(chǎn)發(fā)展，對(duì)瓷磚產(chǎn)品有強(qiáng)大需求，為國內(nèi)陶瓷企業(yè)提供了前所未有的機(jī)遇。從宏觀角度來看，中國家庭裝飾消費(fèi)仍然有相當(dāng)大的增長空間，而從人口結(jié)構(gòu)上看，中國也處于一個(gè)家庭建立和相關(guān)消費(fèi)的高峰期。更多人群使用時(shí)尚和高品質(zhì)裝飾材料產(chǎn)品的趨勢(shì)，也為中國陶瓷行業(yè)帶來巨大的潛力。現(xiàn)今中國的消費(fèi)者口袋中的錢多了，他們對(duì)產(chǎn)品的有了更高的要求：更時(shí)尚、更好的質(zhì)量、更國際化、更著名的品牌，就如全球家喻戶曉的Gucci, Louis Vuitton, Hermes, Channel等這些國際大品牌一樣。

    The ceramic industry may not be a typical sunrise industry, but it still has lots of opportunities ahead. The strong demand for ceramic products in China, as a result of overall economic development and the positive real estate demand, has presented an unprecedented opportunity to the ceramic industry in the domestic market. From a macro point of view, there is still considerable growth room for decorative consumptions by Chinese households, and the demographic mix of the country is also pointing to a peak period for family establishments and their associated consumptions. The trend for using more fashionable and niche decorative products in China is also bringing vast potentials for the ceramic industry. The consumers in China now with more money in their pockets have become more demanding for better products, more fashionable, better quality, better products, international looks or name brands, just like the big world household names like Gucci, Louis Vuitton, Hermes, Channel, etc.

    我經(jīng)常聽到人們說在艱難的市場(chǎng)環(huán)境下，比其他處于中間的品牌，那些高端（高價(jià)位）的品牌和產(chǎn)品價(jià)錢便宜品相大眾化的低端品牌，業(yè)績?nèi)匀蛔龅煤芎?，或至少還不錯(cuò)。雖然這不一定是100%準(zhǔn)確但也確是真的。

    I hear quite often people say that in the difficult market conditions only the high end brands (High Prices) and the Lower End Brands selling primarily their products based on price and not looks are still doing well or at least better than all other companies in the mid range. While this may be somewhat true not necessarily is 100% accurate.

    毫無疑問，時(shí)代不同了！我從未見過企業(yè)這么早休息（如十一月中旬）或很晚開工（像三月中旬）。這絕對(duì)說明了現(xiàn)在的形勢(shì)是多么的困難。

    Things have changed; there is absolutely no question about it! I have never seen companies shutting down so early (Like Mid November) or planning to start so late (Like Mid March). This absolutely gives you an idea of how difficult things may be now.

    不管怎樣，我依然相信并且有理由說盡管存在各種各樣的問題，但對(duì)于中國陶瓷行業(yè)的前景，我們?nèi)匀槐３謽酚^。

    Anyway……I still believe and reasonably conclude that even though there are certain issues, we should remain optimistic about the outlook for the ceramic industry in China.

    致以最好的祝福   Best Regards,

    漢貝托 （ICC瓷磚總經(jīng)理） Humberto Valles（ICC General Manager）

    翻譯 廖年?duì)N 吳凱怡