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首頁/新聞眼/意大利人要做大規(guī)格產(chǎn)品了嗎?

意大利人要做大規(guī)格產(chǎn)品了嗎?

2013-06-15 來源:《陶瓷信息》 責(zé)任編輯: 閱讀:2267
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    我最近收到了一篇來自墨西哥同事發(fā)給我的文章,內(nèi)容是關(guān)于越來越多的意大利陶瓷企業(yè)生800×800mm、900×900mm甚至750×750mm這些大規(guī)格的產(chǎn)品。

    這些規(guī)格的產(chǎn)品沒有大到很難生產(chǎn), 也不像那些小規(guī)格產(chǎn)品那樣看起來仿古和過時。

    以前,意大利人似乎對生產(chǎn)和銷售比600×600mm規(guī)格大的瓷磚會有所顧慮。

    這塊市場(指大規(guī)格產(chǎn)品)看起來被中國公司控制了。由于中國國內(nèi)市場對于大規(guī)格特別是800×800mm規(guī)格的拋光磚需求量非常大,所以國內(nèi)陶瓷品牌大量生產(chǎn)這個規(guī)格的瓷磚。

    中國生產(chǎn)的800×800mm的拋光磚價格和意大利生產(chǎn)的比起來至少要便宜一半。

    但是問題來了,如果意大利生產(chǎn)800×800mm規(guī)格的瓷磚要比中國生產(chǎn)的貴了這么多,那么為什么他們還要生產(chǎn)呢?

    現(xiàn)在還沒有一個清晰準確的答案。但有一點肯定的是,他們可能會去生產(chǎn)800×800mm規(guī)格產(chǎn)品,但是不一定和中國生產(chǎn)的外觀和表面處理一樣。

    中國制造了大量的800×800mm規(guī)格的全拋釉、滲花磚和微晶石,意大利更專注于生產(chǎn)非亮面的,擁有更加細膩、精致表面處理的大規(guī)格磚,這些中國可能在短期內(nèi)(比如說接下來一兩年內(nèi))還無法生產(chǎn)的。我說短期是因為,這類產(chǎn)品如果賣得好的話,那么我敢打賭,中國的工廠用不了多長時間就會開始自己生產(chǎn)的,你們懂的。

Irecently received an article from our colleagues in Mexico related to the Italian Companies manufacturing more and more sizes like 80 × 80 and 90×90 and even 75×75 .
Not too large to become difficult in handling or too small to look old and outdated .In the past the Italians seemed concerned about producing and selling big sizes above 60×60.
This market seemed to be controlled by the Chinese companies that were producing a lot due to the high demand of the domestic market specially in 80x80 polished tiles
The pricing of Chinese made 80x80 tiles polished compared to the Italians is at least half lower.
Then the question is why are they making 80x80 if they are so much more expensive than the Chinese similar items
While there might not be one clear or a specific answer, one for sure is that they may be making 80x80 but not necessarily the same looks or finishes than the Chinese.
China makes tons of 80x80 in full polished, double loading and crystal polished the Italians are more focused in making more non polished looks, more sophisticated finishes that the Chinese may not be able to make any time soon (like in the next year or two) because I bet It will not take much longer than that if those products become good sellers for the Chinese manufacturers to start making their own.

 

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